superzoo new pet products

20 New Pet Products Debuting At Superzoo 2022

I love learning about new pet products, so we are headed to SuperZoo in Las Vegas this August to go nose to nose and paw to paw with pet industry pros and their products.

SuperZoo is North America’s largest pet retail event, and it happens every year in Las Vegas. This year’s tradeshow is from August 23 through August 25 at Mandalay Bay Hotel and Convention Center.

We plan to scour the 300,000-square-foot SuperZoo trade show floor to showcase the latest trends and new pet products. As a bonus, on Tuesday, August 23rd, I’ll be speaking on a panel with two other pet industry pros. Our topic is “From Tik Tok to Your Shop: Driving Awareness and Sales with Influencers,” so be sure to join us.

Meet my Cocker Spaniel and me in person at SuperZoo 2022. In the meantime, check out some of the fab new products for pets we are excited about:

Note: I am a paid ambassador to SuperZoo 2022, and I am being compensated for my travel and attendance at the show. All thoughts and opinions are my own. Fidose of Reality only shares information we feel is relevant to our readers. SuperZoo and its subsidiaries are not responsible for the content of this post.

New Pet Products Debuting At SuperZoo 2022

Established by the World Pet Association in 1950, SuperZoo is an annual gathering place for new and unique pet products, business-focused education, and networking opportunities.

We love discovering new pet products to help pet parents make more informed purchasing decisions. When we (as in my wife and our Cocker Spaniel, Alvin) hit the SuperZoo show floor, here are 20 of the new pet products we are excited to see. We include links to each of the brands, so you can do some research and shop for some of their other products. As these are all new products – many being launched at SuperZoo, they aren’t all available to purchase online yet.

new pet products at Superzoo

Dog Treats and Edibles

Turmeric Hard Bars Long-Lasting Dental Chews: Dogsee is a company that is focused on creating healthy vegetarian dog treats. Founded in 2015, their Turmeric Hard Bars are long-lasting dental chews made from cow and yak cheese.

Why we like these: In addition to a crunchy dental treat, each bar is rich in curcumin from turmeric, which supports a dog’s immune system and contains anti-inflammatory properties and antioxidants.

Icelandic+ USA Beef Collagen Chews: Made with pure ingredients from Iceland, these collagen chews for dogs are hand wrapped and come from USA beef and wild-caught Atlantic Cod Skin.

Why we like these: They are rich in protein and omega-3 essential fatty acids and are long-lasting with multiple layers.

Pumpkin Spice Pops from Lord Jameson: Made with Lord Jameson’s tasty Pumpkin Spice recipe, these seasonal treats are shaped in a soft ball form that’s easy to break apart and chew (bonus: each treat is rolled in organic coconut shreds).

Why we like these: Lord Jameson is a USDA organic certified dog treat company. They use 100 percent certified organic ingredients, and their treats are good for all life stages and picky eaters.

Shameless Pets Soft Baked Biscuits Dog Treats: These tasty treats for dogs are made from upcycled food – everything from apple pulp from a cider press to a farmer’s leftover pumpkins during Halloween season. Each ingredient is put through a rigorous protocol to produce yummy snacks for your dog.

Why we like these: This is a sustainable solution featuring at least 30 percent upcycled products that otherwise would have gone to waste.

Pupsicle Starter Kit: Imagine being able to mix up a batch of healthy, homemade treats for your dog. With the Pupsicle Mix and Baked Biscuit Mix from Cooper’s Treats, you have everything needed from the comfort of home.

Why we like these: It’s the perfect summer or anytime treat for your dog, made in the USA, and full of 100 percent American-sourced ingredients.

new products for dogs at Superzoo

Dog Health Products

Checkup Kits for Dogs: CheckUp is an at-home wellness test for dogs that allows pet parents to easily collect their dog’s urine with a telescopic pole and cup. Report results to your pet’s veterinarian from the comfort of home.

Why we like this: We are firm believers in being your dog’s advocate. Screening tests like a home-based urinalysis can help catch small problems before they become large ones.

Dinbeat UNO: This wearable device for your dog allows veterinarians to wirelessly track your pets’ vital signs in real-time. Dinbeat UNO has been tested and validated with veterinary hospitals and universities.

Why we like this: No more wires or sedation, this device tracks ECG, heart rate, breathing per minute, temperature, position, activity, and vocalization in real-time.

Emmi-Pet Ultrasonic Toothbrush: No more struggling with your dog or cat to have their teeth brushed. The emmi-pet ultrasonic toothbrush uses a patented system for the teeth and mouth without scrubbing or a humming sound.

Why we like this: By the time many dogs reach the age of three, they are affected with periodontal disease, the most common dental issue in dogs. The emmi-pet ultrasonic toothbrush allows pet parents to stay on top of their pet’s dental hygiene with ease.

Intesto-Guard: Using a patented proven probiotic, prebiotic, and antibody formula, Intesto-Guard helps control diarrhea caused by Inflammatory Bowel Disease (IBD) and other chronic intestinal issues.

Why we like this: Our first Cocker Spaniel passed from complications of IBD. Intesto-Guard helps prevent illness and stimulates rapid recovery from gastric issues.

more pet products for dogs

Dog Toys, Clothes, and Accessories

Petrageous Dog Outerwear and Sweaters: PetRageous Designs and Eddie Bauer pet clothing features seasonal outerwear and sweaters. Fashionable and functional, this year’s collection features parkas, puffer coats, and heavy winter jackets.

Why we like this: Our Cocker Spaniels have been wearing PetRageous apparel for years, and we are thrilled with the quality and craftsmanship. We can’t wait to see and feel their new designs.

Buddy Belt Poop Purse: From the makers of Buddy Belts comes the BB Poop Purse. Insert your favorite bag of poop bags on a roll and attach it to the BB Leash or anywhere, with a strong single metal clasp. No more boring poop bag holders!

Why we like this: Why shouldn’t we have poop bags that make a fashion statement? The host of colors and the attention to detail make this product a must-have!

Camping Pups – Corn: HugSmart is a family-run business that started in 1985. They are a fun company that is awesome in designing and manufacturing toys for today’s modern dogs. The camping pups corn toy features fuzzy fur, crinkle and squeak sounds, and bright colors.

Why we like this: Aside from the cuteness overload, the corn toy features a hook and loop closure in which to hide dog treats.

Shear Saver for Pet Groomers: Designed to make your life easier, the Shear Saver restores and maintains the sharpness of your grooming scissors with ease. Made in the USA by Razor Edge Systems.

Why we like this: We groom our Cocker Spaniel at home. We know many dog groomers and are certain they would appreciate a sharpening device like Shear Saver at their workstations.

Stoneware Bowls by Petrageous: All of the designs from the PetRageous stoneware collections are 100 percent handcrafted, dishwasher safe, and microwaveable safe. The new 2022 stoneware collections feature leopard print, pinstripes, fancy marble, speckled, and jasper.

Why we like these: These bowls are perfect for your pet’s food or water, and the fact that they are aesthetically pleasing and microwave/dishwasher safe makes them a must-have

Trio Goods For a Cause Dog Leash: All Trio Goods products are made of ghost nets from the oceans in Pakistan. The nets are extracted and cleaned by fishermen, and then women artisans craft the products. This process helps the environment, humans, and animals.

Why we like these: Other than the obvious feel-good enviro-factors and helping women, 50 percent of the proceeds go back to help the largest (and only) animal rescue in Pakistan that helps rehabilitate injured and abused animals.

new pet products from Superzoo

Dog Household Items

Bona Multi-Surface Floor Cleaner: This oxy-powered deep cleaner for floors uses the magic of hydrogen peroxide to cut right to the mess. Odor Guard technology neutralizes urine and organic odors on contact. It dries fast, is residue-free, and is a water-based solution that is safer for people and pets.

Why we like this: Trusted by flooring professionals since 1919, we like that it deep cleans and penetrates through tough stuck-on stains, dirt, and accidents.

Pet Rehydration Station from DK Stainless: This automatic refill stainless steel Pet Rehydration Station is impossible for pets to tip over or destroy. All stations are touted as indestructible and will last a lifetime, so your pet always has cool, fresh, clean water.

Why we like it: Hydration is incredibly important for pet health. This unit easily affixes to masonry, brick, and timber and contains a waste outlet at the bottom for easy cleaning. The modern design means insects and spiders can’t live inside the unit.

Honest Paws Skin & Coat 5-in-1 Dog Wash: This 5-in-1 dog wash is able to clean, condition, deodorize, moisturize, and detangle all at the same time. It gently lifts dirt while containing no toxic ingredients. The result is a softer coat without irritation.

Why we like it: Instead of using multiple products, Honest Paws tackles everything a pet parent needs with one handy wash.

The City Loo: Many pet parents don’t have access to a backyard, grassy area, or park nearby. The City Loo is an attractive indoor unit that allows your pet to relieve himself privately, discreetly, and without unsightly piddle pads. Your dog walks in The City Loo, freely moves about, relieves himself, and gets back to his fun life.

Why we like it: It’s great for potty training, perfect for inclement weather, or for pet parents in apartments and high rises. We love the additional features of the custom odor-absorbing tray and quality artificial grass.

My Magic Carpet: These durable and lightweight rugs wash and fit perfectly in any standard-sized washing machine. They are non-allergenic, stain-resistant, 100 percent microfiber polyester, and beautifully designed.

Why we like it: From pet stains to mud, this rug cleans up in your washing machine at home. The patented webbed non-slip bottom means no indoor accidents or falling.

superzoo numbers

Who Is Eligible To Attend SuperZoo?

Attendance at SuperZoo is limited to pet professionals engaged in the buying of pets, pet products or providing pet services to consumers. SuperZoo is a private trade show open to the trade only, and not open to the public.

SuperZoo 2022 Dates and Hours

Tradeshow: August 23 through August 25, 2022

Tradeshow floor hours:

  • Tuesday, August 23: 9 am to 5 pm
  • Wednesday, August 24: 9 am to 5 pm
  • Thursday, August 25: 9 am to 3 pm

Education: August 22 through August 25, 2022

Education hours (North Convention Center):

  • Monday, August 22: 8 am to 5:30 pm
  • Tuesday, August 23: 8 am to 5 pm
  • Wednesday, August 24: 8 am to 6 pm (one session room)

Learn more about the schedule and networking event on the SuperZoo website.

Where to Register Your Business for SuperZoo

Registration is now open. You don’t want to miss out. Visit the SuperZoo registration page today!

20 new pet products debuting at Superzoo

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