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How to Get Your (Pet) Business Noticed Online

Ever dream of getting your business noticed? Making a drastic change in one's career is something that many dream about: I know because I was one of those people. I always wanted to have my very own business: Something I felt good about doing, calling it my own, being able to help dogs, and keeping current on the social media and marketing skills needed to make it happen. A … [Read more...]

Four Events to Attend If You Love Dogs

I love dogs and my heart beats dog®. I even trademarked that last part and had it tattooed on my arm for keeps. If you love dogs and have ever remotely entertained the notion of working in the pet industry, there are four events taking place in the first half of 2016 that you should consider attending. Three of the four are pet welcoming, so consider that as a bonus. As a … [Read more...]

How to Make Your Dog an Internet Rock Star

If you landed here, you want your dog to be popular online or you are in some way curious about what to do to make it happen. I can relate: My dog is the face of this blog and his life is lived out loud through the words, images, and activities encountered in our travels. The American Pet Products Association estimates that 70-80 million dogs live in homes within the United … [Read more...]

Fidose of Reality 2014 Pawer Women

There are many women in the pet industry who, simply stated, rock. They make a difference, they are folks you should follow, read, get to know, and whose advice/presence/knowledge goes above the norm. Fidose of Reality celebrates these women with our annual 2014"Paw-er Women" announcement. Some of these women you may not know about...and now you can. In some way, shape, or … [Read more...]

Down Under Diaries: Australian Pets Versus American Pets

Welcome to the Down Under Diaries! Kevin Newman (aka. That Dog Dancing Guy) has been the Social Media Officer at The Lost Dogs’ Home, one of Australia’s largest animal welfare organisations, since December 2011. He began blogging as That Dog Dancing Guy in 2012 as a way of developing the bond with his dogs as well as sharing his experiences with others. Topics he is most … [Read more...]

Going Behind the Scenes with Fidose of Reality

Do you think you have what it takes to be a pet blogger? Are you someone who wants to use social media to help more pets in need get adopted? And what about social media in general: Doesn't it seem to move at a rapid speed? What if you could somehow immerse yourself in all things blogging and/or microblogging (i.e. Facebook, Twitter, Instagram, etc) and do something for dogs? … [Read more...]

Human Grade vs. Feed Grade Pet Foods

My dog is a fan of Honest Kitchen dog food. With that said, it made perfect sense that I attended a luncheon table talk at the recent BlogPaws Conference on Lake Las Vegas. The group leader was Dr. Patrick Mahaney, a fellow pet industry connection but also a veterinarian and President at Calfornia Pet Acupuncture & Wellness (CPAW). He dispenses advice and information from a … [Read more...]

Pet Industry Takes Notice to Dog Parents Needs

  How many times have you perused the aisles of a pet supply store or cruised the Internet offerings on a pet-related website and felt dizzied? You are not alone, and if this year's BlogPaws Conference is any indication, the pet industry and many pet brands are taking notice. From natural, organic, and healthy to transparent labeling and treats, toys, food, and … [Read more...]

How to Rock a Road Trip With Your Dog

How to rock a road trip with your dog is the topic for today and here's why: “How is Dexter doing going cross country,” appeared on my Instagram feed “My dog seems to be bored.” This is all too common for road warrior dog moms and dads taking to the nation’s highways and biways for a trip. In our case, we are traveling from Pennsylvania to Lake Las Vegas for the 6th … [Read more...]

Pet Bloggers To Bookmark Now

In two days, my family and I will pack up the Fidose-mobile and head towards the land of dice and showgirls, but not to partake in either: We are going cross country towards BlogPaws country. Pet bloggers are about to take over in many ways. (oh and you can meet us: just click here to find out how). Armed with a passion for pets, a Cocker Spaniel by my side, a laptop and … [Read more...]