When I first started my pet blogging and social media journey well over a decade ago, I went looking for a book on the topic but came up empty-handed.
Looking back, I can’t imagine how different my life would be if I had a thorough resource to guide me on my pet blogging journey, avoid pitfalls, and show me how to make money with it.
Fast forward to the present day, and how times have changed.
I wrote a book!!!! That’s right, I am the co-author of a brand new comprehensive book, Pet Blogging for Love & Money.
Why Write A Book About Pet Blogging
For the past decade, my co-author, Maggie Marton, and I developed successful online brands for ourselves and have served pet influencers–from startup to success. Influencer marketing books written by online celebs launch each season. Ours, however, is the first book to focus entirely on the lucrative pet industry, and it goes far beyond a focus on influencer marketing.
The strategy of Pet Blogging for Love and Money is to give readers the most comprehensive, up-to-date, action-oriented information needed to start and run a viral pet blog and its social media properties.
We build on the successes of the influencer- and lifestyle-specific books by providing a thorough approach to blogging in the nation’s only recession-proof industry: pets. We’ve pursued our mission through our careers and our volunteer efforts, so this book is the next step.
Maggie and I are successful pet bloggers who each spent a decade developing our own blogs and brands while working for the largest pet-specific influencer network in the world. We spearheaded campaigns that drove growth, brand awareness, and revenue. We channeled all our knowledge into this one resource.
Who Needs This Book
Every day, someone hops online and dreams of turning their dog into the “next big thing.”
Some imagine giving their cat her own YouTube channel.
Others want to inspire small-animal lovers to take their pets to the veterinarian.
Why? Because the internet loves pets, and pet lovers create social accounts and blogs to show off their pets. Brands have caught on and are harnessing the collective power of pet influencers.
Every single week over the past 10 years or so, someone has asked:
- How did I get started with a pet blog?
- Can you really make money pet blogging (yes, more about that in the book)?
- Is there a way to get more followers on Facebook, Twitter, Instagram, etc.?
In addition to these questions, pet rescues, pet businesses, and everyday dog parents have asked for my guidance or advice on getting noticed online.
Some people want their dog to be popular on Instagram. The many dog rescues I’ve worked with have asked for my advice on converting blog followers to pet adopters.
And dozens and dozens of pet-related businesses and brands have asked for my help with social media and blogging.
Pet industry professionals seeking to grow their revenue (and who isn’t?) must consider a blog as a part of their business plan and marketing efforts. Since Maggie and I can’t be everywhere 24/7/365, we wrote Pet Blogging for Love & Money specifically to be your best friend on the web.
What You Will Learn In Pet Blogging For Love & Money
Our book focuses on long-term success. We know that by following the steps in our book, anyone with an interest in having their pet, pet-themed business, or love of pet online can benefit.
This book is for those with a love of pet blogging or social media of all skill sets: from beginner to advanced. Best of all, you don’t need a technical background to follow along.
If Facebook went away tomorrow, or any social media platform for that matter (remember MySpace?), our book still helps pet owners or pet professionals build their online presence.
Most of the free advice online deals with those volatile social media channels and ways to “hack” them–and that information does expire quickly since algorithms constantly change.
For instance, if someone wants to know “What hashtags are hot at the moment on Instagram,” that information can be ascertained online. Those hashtags will cycle and change often.
This book provides the foundation to build a pet-centric blog, business model, and marketing plan. We’ve compiled the trade secrets, real-life knowledge, and insights we’ve cultivated over the last 10 years of building online businesses that not only survive but thrive despite the capricious nature of social media.
Maggie and I have worked in digital marketing, specifically with pet influencers, for a long time. We’ve worked in the pet industry even longer. Over our years in this space, we identified a big gap: While there are a ton of books and online resources related to starting a blog and online marketing strategies, there’s nothing in the pet space and nothing that links launching online to managing and sustaining a business–until now.
The owner-pet relationship is exploding on social media platforms and complements a pet blog. You don’t need a million followers to make a splash, and we’ve got you covered.
Who Am I And Why Am I Qualified?
Many of you know from this blog and my passion for Cocker Spaniels. From a professional perspective, I’ve got what it takes to co-author this book.
A dog lover of the highest order is how Gayle King introduced me when she appeared with my Cocker Spaniel, Dexter, on Oprah Radio’s Gayle King show to dish dogs. I still pinch myself at my “Oprah moment,” which you can listen to here.
I’ve been featured on television, radio, podcasts, and have contributed to numerous pet publications, including, Dogster, AKC Family Dog, and Today.com.
I’m a familiar face in the digital pet park that is the Internet and helped grow one of the biggest pet influencer networks before it was sold to PetSmart.
I’m President of the Dog Writers Association of America (DWAA) and help budding and established writers and bloggers. Fun side note: Maggie Marton is the Vice President of the DWAA.
Helping other pet owners achieve their writing, blogging, and social media goals give me warm fuzzies. Paying it forward is in my DNA.
As the founder of Fidose of Reality and its fundraising arm, Wigglebutt Warriors, my spouse and I have raised over $75,000 for homeless dogs to date, and we’re just getting started.
When not blogging, reading, or writing about dogs, I love dog-friendly road-tripping, binge-watching t.v. shows, and adding outfits to Dexter’s growing wardrobe closet. I proudly wear my trademark, My Heart Beats Dog®, and have it permanently tattooed on my left bicep.
Bonuses For Two Weeks
Anyone who purchases a copy of Pet Blogging for Love & Money by Sunday, October 3, 2019, at 11:59 pm ET will receive a treasure trove of bonuses.
In addition to the bonuses that are not included in the book, you’ll receive a link for an exclusive one-hour video conference call with me and Maggie taking place on November 9, 2019, at 1 pm ET.
All you need to do is email a copy of your Amazon receipt that shows the date with proof you’ve purchased to firstname.lastname@example.org and we will email you the bonuses and invitation. Fun, right?!
Where To Purchase The Book
Pet Blogging for Love & Money is available in print and ebook on Amazon.com.