Dog on computer

How to Make Your Dog Popular on Social Media

Do you want to make your dog popular on social media? Depending on your definition of popular and why you want your dog to be noticed online, there are many dedicated ways to make it happen. Here are several ways to make your dog popular on social media, step by step:

Determine a Social Media Goal(s)

Why do you want your dog to be recognized on social media? Is it for a hobby? To network with other dog lovers and dogs online? To work with brands and make money? To call attention to a rescue or shelter? Maybe a little of all of these? In order to start on the path to popularity for your darling doggy, you need a social media goal.

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Pick a Platform

Examples of social media platforms include Twitter, Facebook, YouTube, Instagram, and Pinterest (although Pinterest is viewed as a search engine). Decide which social media platform(s) you want to use to grow your dog’s presence. Each platform works differently and has a different vibe, message, and feel to it.

For example, Instagram is an online photo sharing service where you upload photos, apply effects or filters if desired, and then engage with other people who share similar interests. All of this is done through hashtags. Do you have some spare time to devote to growing your account(s)? You need not be everywhere: Pick and choose the platforms that you want to grow.

Start a Dog Blog

People start blogs for a variety of reasons, and there are thousands of pet bloggers giving a voice to their dogs. If you like writing about your  dog’s adventures, have a passion for dogs in general, and/or want to share your thoughts or views to help pet parents in general, consider blogging. I started out blogging about pet-friendly travel and evolved into working in the pet industry.

One of the catalysts for putting your pet blogging dreams into action is BlogPaws. BlogPaws is a social media company founded in 2009 that brings the online pet community together with yearly conferences that are pet friendly  (pets are even welcome in the classrooms.) Nowadays, pet bloggers are monetizing: Making money by engaging with companies in the pet industry.

A dog blog accompanies the social media platform(s) and then you rely on online traffic to the social media sites and to your blog. It’s a symbotic relationship if done right.

Dexter at BlogPaws Conference

Instagram Tips

One of the hottest social media properties these days is Instagram, especially for pet lovers and pets themselves.  Instagram was one of the hottest social media platforms of 2016, and 2017 shows no signs of slowing in the Insta-Space.  Here are 4 of my favorite tips for gaining more followers on Instagram. Remember, the name of the game is social. Put the “social” in social media and get to know people, engage with them, follow them, comment on their posts, and use up to 30 hashtags in each photo you post. Do not spam folks, buy followers, nor ask for people to follow you back.

Instagram in a Weekend

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Follow us on Instagram @FidoseofReality and we will follow back! Just tell us you read this post.

Twitter Tips

Twitter is a fun, 140-character playground to unleash your inner puppy and one of my favorite forms of social media. Tweeting is easy and fun and is a great way to connect with like-minded people and their pets.

Once you’ve learned how to tweet , first and foremost, follow other pet people. It might seem time consuming and daunting, but if your plan is to create an online persona for your pooch, Twitter needs to be a part of it. Brands have become savvy to what dog parents want, and as a PR and social media guru in the pet industry, I can attest firsthand (and paw) that tweets by pets are being watched.

Most Tuesdays at 8 pm EDT, you can connect with other pet people at #BlogPawsChat. Hashtags are a trackable shared way to gather under one “cyber umbrella” where everything can be tracked. Remember the days of online chat rooms? Hashtags are very similar but privy to the whole world and anyone with a Twitter account.

BlogPaws Free Social Learning Community

No matter what your online dog social media goals are, a good place to start is to connect with others who are in the same position, are growing their online presence, or who have succeeded and can dispense advice. Join the BlogPaws Social Learning community.

How to Make Your Dog Popular on Social Media

Attend the BlogPaws Conference in Person

Despite its many layers and interconnections, the online world has its shortcomings; namely, that in person connection can only be fostered and grown by one way: In person, of course!

In 2010, this gal and her dog walked into a conference in Ohio and had no idea the trajectory her life would take thereafter. I knew I wanted to work online, from home, and grow a blog along with my passion for dogs.

The BlogPaws 2017 Conference is a 3-day event jam-packed with educational sessions led by top professionals, networking opportunities with influencers, a busy exhibit hall, exciting brand events, more influencers, and lots of pets. Pets remain at the heart of everything BlogPaws does. Our pet-friendly conferences invite all pets everywhere in the event space.

Your ticket to BlogPaws includes entrance into the exhibit hall, all sessions (except as noted), all keynote sessions, events, the Nose-to-Nose awards, and all meals per the agenda.

BlogPaws has always been and will always be about and for the bloggers and influencers: those who want to learn, grow, network, and take their blog to the “next level.”

BlogPaws connects brands to bloggers and those who want to monetize, form relationships, and turn a passion for pets into a way to make money.

Conference Dates

Thursday, May 18 through Saturday, May 20.  Pre-conference Wednesday night mixer will be held on May 17.


BlogPaws 2017 will be held at:
Sheraton Myrtle Beach Convention Center Hotel
2101 North Oak Street
Myrtle Beach, SC  29577
(843) 918-5000

Read more about the BlogPaws 2017 Conference. It is also pet friendly, so bring your well-behaved dog with you!

Social Media Workshop

Yours truly is moderating a workshop at the BlogPaws 2017 Conference with experts on Facebook, Pinterest, and Instagram. Here’s our session below and you can see the entire BlogPaws Schedule here. Make an investment in you and your social media goals. Purchase a BlogPaws 2017 Conference ticket.

How to Make Your Dog Popular on Social Media

Bottom Line

It won’t happen overnight, but if you want to make your dog popular online, consider the above steps and take it one paw print at a time!

QUESTION: Are you on social media with your dog or any other pet? Tell us in the comments below. I hope to see you at BlogPaws: Seek me out: My dog will be merrily wagging by my side!

Disclosure: BlogPaws changed my life and I am the Marketing and Social Media Manager for BlogPaws. I am not being compensated for this post; Fidose of Reality shares information we believe is of interest and value to our readers. Enjoy!

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  1. I didn’t know that having a dog on social media was so popular that they had conventions! My friend has her dog on Instagram, and she has a little bit of a following, but nothing crazy.

  2. This is an interesting post. I guess you would keep taking cute photos and posting when your dog is doing cool tricks or being funny and brave.

  3. I love my pets and I use blogpaws a lot. they have so much good information on their site and in their learning center. I wish I was able to attend their conference this year. I’m going to make it next year!

  4. I think pets that have their own social media sites are SO cute! I follow tons of puppies on Instagram lol!

  5. Wonderful tips Carol! Twitter is one of my favorite channels too. I do the majority of my social media promotion on Twitter. I’m hoping to pick up lots more tips for growing my Facebook channel at the BlogPaws session you are moderating. I learned about Instagram at my first BlogPaws conference. I wasn’t on Instagram yet, but I took great notes & saved them for when I was ready to launch on Insta a few months later. Instagram sensation Manny The Frenchie’s parents spoke at that presentation and it helped me tremendously.
    Love & Biscuits,
    Dogs Luv Us and We Luv Them

    1. I am so crushing on Instagram. We can find some time at the conference in May and I can show you a few things, too. 😉

  6. I’ve never really thought about making my dog popular on social media, but I think it would be a fun thing to do. Having something written down through the eyes of a dog would make it a whole new perspective.

  7. I have always wanted to make my dog internet famous! This pretty much tells me everything we need to do to get started.

  8. I love this my dog does have social media and I’m not as active on it for her as I should be this has given me some new ideas thank you.

  9. Instagram is my favorite for following dogs and horses, and I find that I’m always looking to take better photos of my guys to share. Thank you for your informative post!

  10. My blog and social media have always been about the guide/service dog puppies (I do go off tangent from time to time). I like the idea of picking a social media platform. From 2010 to 2013 I concentrated on a YouTube video series for one of my guide dogs puppies, Dublin. To date it’s probably my most successful attempt at making my dog popular on social media. The series generated thousands of dollars for the guide dog organization. Today, I still hear from people that Dublin was their inspiration for becoming guide/service dog puppy raisers.

    1. That makes me so happy to read, Colby. My goal is to educate and entertain. You have done a fantastic job!

  11. There are a few Instagram accounts of dogs that I can’t get enough of. I swear the owners on the other side of the camera are some of the most creative people! We’re pug lovers at our house .. @itsdougthepug is my all time favorite

  12. Your dog is adorable. And if I weren’t already doing a blog I would definitely consider doing a dog one. It would be too much work at present with the learning curve I have yet to work through in order to do that. Maybe a year from now when I am better on my feet I would consider starting one. These are a lot of great things to think about though.

    1. Hi David – that’s a good idea. You could even infuse some pet related stuff in your blog. 😉

  13. These are awesome tips for making your dog popular on social media. Our pets are a part of our family and we love to share important or special things about family members. Pets are also a very big part of our family I believe. Thanks for sharing the information.

  14. I have a friend who started it with Instagram then eventually got his pet a Facebook page. Now his dog receives some invites and complimetary products from various companies.

  15. Awesome tips. I do have a dog blog and I have been active in updating it with new content. I have not tackled Pinterest much, but I do post photos on Instagram occasionally. I will have to take your advice to make my dog internet famous too.

  16. I will have to check my schedule and see if I can fit in that Blog Paws Conference. It is still a good month from now so I guess I might be able to go. I also have a dog blog and I am loving the attention my fur baby gets.

  17. Hahaha these are some great tips!!! I actually have a friend who has a funny cat page! It started with just hers and turned into an internt sensation

  18. I usually read blogs about dogs and never thought about creating one. Although we have a lot of stories and photos with my husky. This is an interesting idea.

  19. I follow some social account of dogs on Instagram, mostly because these dogs are cute, and the owner really know how to take great photo, or sometimes dress them in nice outfit, or bring dogs when travelling. Need to be unique from other pet account, I think it’ll be more effective. Thank you for sharing the post!

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