How to Get Your (Pet) Business Noticed Online

Women in Pet Industry Advocate

Ever dream of getting your business noticed? Making a drastic change in one’s career is something that many dream about: I know because I was one of those people. I always wanted to have my very own business: Something I felt good about doing, calling it my own, being able to help dogs, and keeping current on the social media and marketing skills needed to make it happen. A dream will stay inside your head and live there forever and ever…until one day decades have passed and well, it just might be too late to act on it for one reason or another.

I decided to get that dream out of my head and into reality. I stopped making excuses for why I couldn’t do it and I held myself personally accountable for the success I envisioned in my life career-wise. With the help of my spouse, we embarked on a plan to help me achieve my dream: To work in the pet industry, do so from the comfort of a home office, and to make a difference in the life of animals in some capacity.

My career is in the pet industry because it never feels like work to me: It’s a passion. Helping people become better at who they are, educating pet parents about wellness and safety, and sharing knowledge of pet products, are all elements of my PR and Marketing life. Full time, I am the PR and Marketing Manager for BlogPaws. I am not being paid to tell you the following story. This is the reality:

How Did I Get Here?

I returned to college for a triple major as an adult, and my degrees are two Associates in Education and Business Management and my Bachelor of Arts is in English, having graduated Summa Cum Laude. For nearly 10 years, I worked in the medical field behind the scenes. I transcribed and processed thousands of digital medical files in a host of medical specialties. I wasn’t happy. I knew something was missing. I was doing what I felt I had to do: Work and get by, but the sense of accomplishment, self-fulfillment, and like I was giving back: Well, these elements were sorely missing in my life. So how did I get here?

I wanted it. I defined my goal. And I set up to accomplish it. I can help you, too. Here’s my best advice: Put yourself first and decide what it is you want from your life. Sounds simple but it isn’t: I know. I gave up and awful lot to grab my brass ring, and I’ve only just begun. Stay with me.

Carol Bryant on television

How To Get Your (Pet) Business Noticed Online

Dogs are kids to me and I’ve always said, “my heart beats dog.” So when I decided to switch careers several years ago, I knew in my heart and gut that incorporating blogging into my life was a must.

I remember walking into the BlogPaws Conference in Ohio in 2010 and getting chills, literally, up and down my arms. I felt a connection and something very electric in the air there. As the days went on (which were a total of two back then), I realized, “these are my people, this is my life.”

No one paid me to say this. I speak the truth: My life was changed because I applied what I learned at BlogPaws conferences and from networking in the BlogPaws network and community year-round. The educational sessions were worth the price of admission alone, but the network has been priceless. Ironically, more than 75 percent of those folks I connect with on Facebook are people I first met in person.

Like any conference, community, or relationship: You get out of it what you put into it. If you come to the BlogPaws conference and sit idly, you will still benefit from the power and electricity of being there. Someone along the way will approach you and ask how its going, if you need anything, or to engage. If you come to the BlogPaws conference to engage, I can tell you from first hand experience: the sky’s the limit.

blogpaws conference

Pet Blogging: Is it Viable?

Established pet bloggers and those considering pet blogging should know their voices and words are being heard. Because niche communities have such power in the ever-expansive $60 billion per year pet industry marketplace, brands are reaching out to BlogPaws to connect with bloggers and micro-bloggers in pursuit of solidifying and monetizing relationships. The desire these niche communities have to monetize their blogs, to learn more about how the brands create products, and to test out new products or ideas is strong—as evidenced by the growing attention given to blogger outreach.

What Do You Get for the Price of Admission??

* Dozens of first-rate social media educational seminars delivered by experts in their respective field

* BlogPaws is joined by the Cat Writers’ Association this year: More sessions!

* Meeting pets and their owners in person

* Entertainment and red carpet celebration you can do with your pet

* A bag of goodies galore filled with pet products (dog or cat)

* Meeting many of your Facebook, Twitter, and blog associates and friends in the pet world

* Access first hand to pet product sponsors and brands

* A weekend of pet-friendly fun and networking

* Breakfast, lunch, and snacks from a finely selected menu – most meals covered.

* Ideas to launch, continue, or escalate a business involving animals whether for or non-profit, on a blog or a microblog (like Twitter or Facebook)

* Partake in a blogging awards ceremony

* Spread the word about your cause, business, rescue, or group to key players and community

* Prizes galore

* Memories, video and images, friendships, contacts, business cards exchanged, laughs, too!

* All in one place, a grand hotel in a beautiful location

Before you answer, consider this is for nearly three full days.

Having taken many seminars and sessions in my life, I can honestly say they cost wayyyy more than the price for ONE session not including all the extras mentioned. If you’ve ever planned a wedding, BlogPaws event planning is the equivalent of being a wedding planner times ohhhhh, 1,000. It is work, a labor of love, but oh-so-worth-it when everyone comes together in the name of animals, being the change, learning and growing, and paying it forward. Oh, and you can walk away knowing what to do to take your career or hobby to the next level.

You can click here for BlogPaws Pricing, which at the basic conference pass level is $229.

Wild Horse Pass: Business noticed online
The resort is breathtaking; I was there in January.

Event Details

The BlogPaws 2016 Conference takes place May 28-30, 2015, at the Sheraton Music City Hotel in downtown Nashville. The conference is capped at 500 attendees for a more intimate, personal experience, culminating with a Red Carpet event to celebrate the pet industry’s only pet blogging awards judged by a distinguished panel of professionals, not by popular vote.

What About Accommodations? Is there a Group Rate?

Click here for group rate.

It is highly recommended that you make your reservation ASAP. Each year the hotels have sold out.

Can I Bring My Pet?

Yes, well-behaved pets are welcome at BlogPaws conferences. We have had dogs attend and in the past we have had cats, ferrets, hamsters, guinea pigs, rabbits, mini pigs, birds and even a capybara!

Carol Bryant
Me and Dexter at BlogPaws in Vegas.

Where Can I See More Things About the Resort?

Amanda Yantos, BlogPaws Ambassador, wrote a fab post about the Sheraton Wild Horse Resort and Spa: She’s from the area!

Is There a Facebook Group?

Absolutely. Click for the BlogPaws 2016 Conference Facebook Group.

Who is the BlogPaws Staff?

Meet the BlogPaws Executive Team working hard to bring you the best conference and more!

Anything Else?

Frequently asked questions all about the BlogPaws 2016 Conference can be found here.

Hope to see you in Phoenix. And if you got this far, you deserve 10 percent off a blogger conference pass: Use code BP16-BP10off

Get your business noticed online: In pet or otherwise.



  1. Our first year was the biggest wow as far as changes. We were so clueless until that point. Now each year we learn more and more, but we also network more and more and know what we are aiming to accomplish at the conference. It is such a valuable tool!

  2. Sounds like a great event! Have a great time! I’m sure it will be a wealth of great information for everyone that attends.

    • That means a lot to me. I hope we can get you to a BlogPaws Conference one day and we can meet in purr-son!

  3. It feels like we have come a long way in the past couple of years and BlogPaws has been a big help. Your success has also been a huge inspiration for us – making us feel like pursuing our passion was a viable career option. We are really going for it this year and are excited to see where it takes us.

    Can’t wait to see you again at the conference next month!

    • You just made me so happy saying that. There are so many ways to monetize a blog. And as such, you all are on the right track big time. I cannot wait to see you all. Let’s chat and do some pics this year, yes?

  4. Thanks for this post. Love reading about and connecting with people who treasure their dogs as much as I do mine, as well as those who have a business dream and make it work!

  5. I’m so excited for my 3rd BlogPaws conference in Phoenix! Inadvertently finding BlogPaws online changed my life as well. I recall at the beginning of my very first conference thinking “I can’t imagine anyone actually paying ME to write about their products”. Fast forward 2 years and I regularly get chosen not only for BlogPaws campaigns, but companies now reach out to me directly! Now I’m thinking about working with Affiliates. I really feel like I’m on my way, and it’s all because of what I’ve learned from BlogPaws conferences and being part of the BlogPaws community.

  6. So, so cool to read your story about how you started in the pet industry and how BlogPaws made such a difference for you. I’m excited to meet you and all of the BlogPawsers in about two weeks!!

    I can just barely imagine how much work you guys have put into planning the conference. I’m so excited to be amongst hundreds of people who love animals as much as I do. And I’m so ready to get my learn on!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.