Made in the USA carries a lot of weight these days. Made in the United States does not make a dog product, dog treat, or dog food safe. It is important for a variety of reasons to millions of dog-loving parents.
We recently authored two articles about made in the USA products, and a pet toy brand CEO responded to us. You can read our two recent articles here:
He asked that we remove the name of his company and his name from the email should we choose to publish it. Our mantra is to provide dog parents with reality, so we are willingly publishing this email with names removed.
“I just wanted to let you know on a little something that your readers might like to read. Of which, why does all our manufacturing goes offshore, unfortunately. Also, since some of this information should not actually reach consumers, I feel they deserve to know but would like it if my name would not be mentioned if you ever decide to write about this but leave it to you.
First thing people need to understand is that they do not control what they buy any more. Policy for distributors is now that premium items are not supported anymore and they only sell what turns rapidly. So for a new manufacturer of dog toys, you practically don’t have any chance to get in store, no matter where you manufacture.
Second, big retail chains now ask for astronomic margins. On every product they sell, they make 65%. this means that when they sell a product for 30$ to a consumer, they paid for it 10$ including transport to their warehouse.
Now for a small manufacturer like us, this means that the distributor who takes 30% and more will have paid the product this same product 6$ or less.
If we look at the box for a product, one that will cost .46USD in China will cost 1.54USD in the USA. So if I take a product that needs to sell for 6 USD, minus a box for 1.54 and storage for .20UD, this means that this leaves 4.26$ to manufacture the product and everything else including paying the employees.
Unfortunately, this is also what’s left for research and development. If we take a company like us, we design many products per year including some products that are sold by other companies. These cost a lot of money and it is needed to evolve and get better products for our pets.
You also need to take into account that a company like us also gives back about 4% of the money it makes in a year, not profits to shelters and other associations because we believe that it is our responsibility to help people and pets in need around us.
At this point, the calculation is simple, restart the local economy and manufactured in USA, or in our case COUNTRY NAME REMOVED will restart again.
Also, for the made in China thing. We have the chance to work with great people down there. They work hard in our case to deliver the best products. We test what comes from there with the ASTM F963 norm. This ensures that these products are safe for children under 14 years old.
Since there are no norms for pet products, we decided that if it was good enough for kids, it would be for our pets. So people could start asking for these again and we would have a ground point where people would know what they get. And I have to be honest, I know many products out there that would not pass the test.
But to continue on this path, it’s also interesting to see what is going to happen in the future and is actually starting to happen. Big retail chains now manufacture their own products. Yes, they do under brand names that they buy from other like National Geographic , Toys’R US and others to name a few. What happens is that when they get a good seller, they copy it and manufacture it themselves in China. Why they don’t get sued by the copied companies is because they can’t afford to lose the rest of the products they still have on the shelves with these big retail chains.
And it’s just getting worse every year. The less money people have, the less they buy premium or quality products. The less they buy them, the less manufacturer can emerge or survive. The few that do like us make the choice to move manufacturing to China and sell their products in Asia or Europe instead of the United States because they can afford to do so. You make better margins and we can afford in our case to put thousands of dollars in development of a toy for primates that will be only sold in zoos but will prevent boredom for these animals in need of something to do.
So hope this doesn’t sound to pessimistic but I thought that some people would deserve to know the truth and make an enlightened decision based on why this is all happening. But it all comes down to one single equation.
If you want manufacturers to manufacture local, buy to your local family owned store, not the big retail chains.
So, like I said, if you could keep my name out of this and I’m sure this will not see the light of day but still was worth letting someone know about it.”
QUESTION: So what do you think about made in the USA dog products? Does it matter to you? Are you aware of the safety concerns of dog toys we addressed recently? Does any of the above touch a nerve with you? We’re listening. Bark at us in the comment box below.