Do people who adopt a dog from a shelter or animal welfare organization have more loyalty to a brand than someone who perhaps adopts a dog (or cat) from a pet specialty retailer (i.e. PetSmart, Petco, etc.)? Interestingly, Pethealth Inc., a Canadian company that provides reports, software, and information to animal welfare organizations, did a survey in April of this year to find out.
Pethealth says the survey is the biggest of its kind ever performed, with over 235,000 people who adopted pets involved and about 6,400 surveys completed. For those of you who have adopted/rescued a pet, we’re curious to know how you stack up against the survey results. Take in consideration that the survey doesn’t include the millions who take in strays or re-home a pet, but we want to hear from anyone who adopted a pet. Do you have location loyalty? Do you go back to the same store time and again for your dog’s (or any pet) supplies, food, treats, and toys?
From the total pool of survey respondents, 81 percent were female, over 61 percent were under 50 years of age, 86 percent were either retired or currently employed; 55 percent with a university degree or post-graduate degree; and 46 percent stating they have an income of $60,000 or higher.
Some key results found that:
* Over 51 percent adopted their pet from the Humane Society or SPCA
* Over 56 percent of people received a complementary bag of food at the time of adoption
* Were they contacted by the pet food company after the adoption? Over 90 percent said no
* A total of 43 percent of respondents switched brands primarily because they had another pet already on a different name brand food
* Over 37 percent get their pet supplies from PetSmart
* A staggering 44.3 percent have visited the a pet supply store more than 10 times since adopting their pet
* A total of 50 percent shared that saving money is very important when purchasing pet supplies
* What helped people purchase pet food or supplies online? Fifty-five percent said prices were more competitive than in store.
The entire report can be viewed here, which makes for some interesting reading and info on purchasing habits of pet parents.