David Frei Unplugged In Beverly Hills Dog Show

The king of dogs places me on hold because Grace is attempting to dig herself a hole in the couch. When the King of Dogs candidly admits his pooch behaves just like yours, one can’t help but have a “wow, he’s just like me” moment wash over them. Frei, well-known to millions of television viewers for nearly three decades, as the voice of of the annual Westminster Kennel Club, … [Read more...]

Dog Lover Items You Might Have Missed

I’m coming out: To be a dog lover means dog products stop me in my tracks. Seriously, I could be walking the aisles of a pet supply store or doing some late night browsing online, and if I stumble upon dog-themed goodies for people, my credit card ends up smoking. In my dog-friendly travels, I’ve met many other dog moms and dog dads who have this same affliction, or is that … [Read more...]

Fidose of Reality 2016 Pawer Women

The pawer women are here! The ending of one year and the beginning of another brings with it great joy and reflection: In 365 days, a lot can…and does…happen. As is our year-end tradition, Fidose of Reality announces a list of women in the pet industry who go above and beyond. In some way, shape, or form, these ladies did something to impact the lives of dogs in 2016 (and no … [Read more...]

Dog Lover Five Dollar Weekend Sale

Dog lovers of the highest order, Fidose of Reality is having a five dollar weekend sale just in time for your holiday shopping. Snag this dog lover gift pack for yourself and give a few to family and friends who love dogs, too! Starting Black Friday, 11/25/16 and ending at 11:59 pm EST on Sunday, 11/27/16, we proudly present the $5 dog lover five dollar weekend … [Read more...]

In Celebration of Dog: Why My Heart Beats Dog

My heart beats dog® so very much that I trademarked that saying. Years ago at a pet blogging conference, I approached a mural. There we stood, dozens of us, waiting to etch a sentiment about our affection for animals on a 2×3 or so piece of paper. My heart beats dog rolled off my fingertips. “Did you just make that up,” the gentleman behind me quipped. “Well, yes, it’s … [Read more...]

Valentine Gifts for the Dog Lover Who Has Everything

Love is in the air, it's February, and that means time for those hard-to-by-for dog lover friends who well, have everything. You know the type (I am one of those "types"): We have the shirts that proclaim our dog love, plenty of paw print-laden photo frames, and more puppy print socks than you can be count. That's why you have us at Fidose of Reality. You won't find any dog … [Read more...]

Two Dog Lover Websites to Break the Holiday Ice

Hello dog lover: Looking for something cute to do? As we approach the holiday season, dog parents will be playing with their new electronic devices received as holiday presents.  While gathered round with family and friends, there are two websites Fidose of Reality recently discovered to help break the holiday ice. The first site is a fun and engaging new link called Pet … [Read more...]

Ultimate Dog Lover T-Shirts and Giveaway #MountainArtWear #sponsored

I am a dog mom to the core and my heart beats dog.® I love that quote so much that I trademarked it, and recently I discovered a company that allows me to wear my heart that beats dog on my sleeve, quite literally, see? If you are a dog lover and love t-shirts that say so, keep reading... The folks at The Mountain® produce American-made apparel that embodies the spirit … [Read more...]

Why My Heart Beats Dog®

Years ago at the BlogPaws pet blogging conference, I approached a mural. We were instructed to write something about pets on the mural and that piece of paper would be forever adhered to it. Of all the things racing through my mind, I simply could not decide on what I could say on a 2x3 or so piece of paper. As I approached the mural, the words just flowed: My Heart Beats … [Read more...]

Fidose of Reality 2013 Favorite Things Dog-A-Log

Dear Dog Lovers of the Highest Order: Welcome to the first ever Fidose of Reality 2013 Favorite Things  "Dog-A-Log!!!" We hope you'll find something for the special dog or dog lover in your life by perusing these pages. It's been an incredible year for us at the Fidose offices, and we hope your 2013 has been a joyous, wagtastic, dog-filled one. We're celebrating the end … [Read more...]