Lucy Liu Launches Le Roar by Toni Perling of DoggieNames.com

Lucy Liu

Elementary actress Lucy Liu had but one apple of her eye before the surprise delivery of her son Rockwell Lloyd just a couple of weeks ago, and that was her beloved brown lab Apple. One peek at her active Instagram account and its multitude of adorable fur kid photos will tell you that. It’ll also tell you that she recently helped design and launch a chic new line of upscale dog items, called Le Roar.

In fact, you can see the new Mr. Liu wrapped in Le Roar’s signature design in this gorgeous photo.

Introducing the new little man in my life, my son Rockwell Lloyd Liu. In ❤️!

A photo posted by Lucy Liu (@lucyliu) on

Liu said in an email interview that “Le Roar’s mission to make a line of pet products with an emphasis on style, sustainability and safety.” Towards that end, everything is sourced and manufactured entirely in the U.S. And the style part comes easily to Liu and her co-founder Ellen Stockbridge, a costumer on the CBS series Elementary. It’s not widely known, but the Charlie’s Angels star is also a successful visual artist who’s worked in oils, prints, textiles and collages, and she’s always been a fashion trendsetter. She even played a key role as the ultimate owner of the famous Birkin bag in that famous episode of Sex and the City.

Besides their love for art and fashion, Stockbridge and Liu bonded over their affection for their dogs – Apple often watches her mom at work on the Elementary set — and their concern that mass-marketed pet products that might be toxic to their animals. So Le Roar’s line, which includes beds, towels, aprons and toys, is designed around dogs’ well-known affinity to lick and chew anything within tongue’s reach. All zippers are lead-free, and outer fabrics are 100% cotton.

The Apple of my eye for #nationaldogday #lesqueakytoy @le.roar

A video posted by Lucy Liu (@lucyliu) on

The pair definitely did something right — the line is so fashion-forward that none other than Barney’s New York has teamed up with them to sell their beds and towels, which are also set to be featured in an upcoming pet-centered edition of Oprah magazine.

cute dogs

Liu says Le Roar will definitely be supporting animal charities, though they haven’t yet settled on one specific organization. The line’s very first appearance at a benefit, though, is scheduled for September 13th at the Badass Brooklyn Animal Rescue’s Fall Festival in Brooklyn, NY.

Author: Toni Sperling

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