Fidose of Reality 2016 Pawer Women

The pawer women are here! The ending of one year and the beginning of another brings with it great joy and reflection: In 365 days, a lot can…and does…happen. As is our year-end tradition, Fidose of Reality announces a list of women in the pet industry who go above and beyond. In some way, shape, or form, these ladies did something to impact the lives of dogs in 2016 (and no … [Read more...]

Comprehensive List of Resources to Find Lost Dogs

A lost dog is a dog parent's worst nightmare. Well, that and a health crisis. Over the past 10 years or so, my spouse and I have helped reunited at least a dozen lost dogs with their frantic families. What we find in each reunion is that there was a grave mistake made in the blink of an eye. That mistake might have been: The dog was left outside alone; The dog was … [Read more...]

New Drug Might Increase Dog Life Span

If your dog could live as long as you do, is this something you’d want to happen? Dog moms and dog dads, if you are like me, the answer is a resounding “YES!” What if a new drug hit the market that might increase the dog life span as we know it? Why dogs can’t live as long as we do remains a question that dog parents, at some point, ask themselves. I know the devastating … [Read more...]

Cocker Spaniel to Appear in The Dog Wedding Movie

Our Cocker Spaniel and ins-paw-ration is set to grace the big screen, with a New York City premiere of The Dog Wedding movie, this Saturday, November 21st. The Dog Wedding" is a  bark-out-loud romantic comedy about a German businesswoman (Rosalie Thomass) who falls for an American wrestler (Matthew Bloom) while planning their English Bulldogs’ wedding, premieres November 21, … [Read more...]

Wigglebutt Warriors Announce Fundraiser Celebrity Emcee

Roll out the red carpet, get those tails ready to wag, and raise those sparkling water dishes: A celebrity of the pet world is gracing the 2016 Fidose of Reality/Wigglebutt Warriors® fundraiser, Wigglebutts Uncorked. We are proud to announce Andrea Arden, of Animal Planet fame, is our official celebrity emcee for the fundraiser to benefit NYC Second Chance Rescue! We have … [Read more...]

Dog Lovers Store Opens At Fidos Festival

My heart beats dog®. Does yours? Look around the all new, crispy, shiny Fidose of Reality website!!! We are growing by leaps, wags, and bounds, so a new "doghouse" was necessary. Of course, that means the welcome wagon is open to YOU: Our loyal fans!!! We're giving things away and look forward to meeting you in person. If you are dog lovers, read on and check our our fab new … [Read more...]

Lucy Liu Launches Le Roar by Toni Perling of DoggieNames.com

Elementary actress Lucy Liu had but one apple of her eye before the surprise delivery of her son Rockwell Lloyd just a couple of weeks ago, and that was her beloved brown lab Apple. One peek at her active Instagram account and its multitude of adorable fur kid photos will tell you that. It’ll also tell you that she recently helped design and launch a chic new line of upscale … [Read more...]

The Miracle of Dog Mountain and Dog Chapel

In the heart of Vermont, dogs are welcome to explore the green, lush land of Dog Mountain and its accompanying attractions that are Dog Chapel and the Stephen Huneck Art Gallery. There are miracles on this property: I recently witnessed not one, not two, but three miracles on Dog Mountain. If you are a dog lover, add this destination to your must visit bucket list for both … [Read more...]

Fun Ideas to Host a Dog Birthday Party

Dogs are members of the family, and every dog deserves his or her day, especially when that day is full of celebrating, cake, biscuits, games, presents, and cake! One of the most fun times a dog mom or dad can engage in involves hosting a dog birthday party. No one will think you have lost your marbles for wanting to host a birthday party for your dog; in fact, if they think … [Read more...]

How to Prepare a Dog for Weather Emergencies #NatlPrep

How prepared are you for an emergency evacuation with your pets when time matters? What if there were literally minutes to flee your abode: What would you take? Where would you go? Do you have an emergency pack ready for your dog? Weather emergencies can affect any of us. On August 29, 2005, 10 years ago, the folks in New Orleans faced the fury that was Hurricane Katrina.In … [Read more...]